Gracie Abrams takes center stage as the face of CHANEL’s Spring-Summer 2025 pre-collection campaign. Renowned for her soulful music and iconic style, the American singer-songwriter and new House ambassador effortlessly embodies CHANEL’s modern elegance. Captured through the lens of Craig McDean and under Sofia Coppola’s artistic vision, the campaign weaves together photography, music, and film for a fresh take on the CHANEL universe.
Channeling the spirit of a Coppola film heroine, Gracie brings life to a collection that exudes casual chic. Tweed jackets meet relaxed denim, while baseball jackets and Bermuda shorts add a playful boyish twist.
Echoing 90s influences, chain-embellished denim and supple quilted leather redefine iconic CHANEL motifs. Signature touches like pearls and camellias take center stage, adorning jackets, accessories, and timeless little black dresses.
Soft pastels and monochrome tones dominate, with lightweight tweeds, pearl-studded knits, and platform slingbacks evoking a breezy sophistication. Accessories shine as treasures of craftsmanship—mini quilted bags, sautoir necklaces, and bow-accented sandals complete the look.
In this campaign, Gracie Abrams reflects CHANEL’s enduring allure, where every detail, from a camellia to the iconic 11.12 bag, tells a story of effortless elegance and modern femininity.
