Gucci unveils a new campaign that redefines elegance and heritage through the lens of its iconic GG Monogram, this time, with Emily Ratajkowski at the heart of the story. Set against the golden light of Cannes, the campaign captures Emily in moments both serene and spontaneous, moving from bustling streets to tranquil beachfronts.
Shot by Daniel Arnold, the visuals exude a sense of effortless cool, with the GG Monogram woven throughout. From modern handbags to vintage-inspired travel pieces, the motif serves as a constant, quietly powerful, always present.
The spotlight shines on the newly debuted Gucci Giglio handbag, a tribute to Florence’s storied past and the House’s deep Italian roots. Launched at the Gucci Archive during the Cruise 2026 show, it represents a seamless blend of historic craftsmanship and contemporary design.
Also featured is a refreshed take on the Ophidia line, infused with 1970s flair. With coated GG canvas, lush green linings, and the unmistakable Web stripe, it introduces the playful Mini GG duffle, a bold, compact nod to Gucci’s travel legacy.
