Fendi’s latest campaign, Fendi For Yourself, celebrates two of the brand’s most iconic bags, the Baguette and Peekaboo, by exploring the dynamic personalities they represent. With a digital launch on April 3rd, 2025, the campaign invites women to embrace their personal style and choose their ultimate Fendi icon: Are you more Baguette, or more Peekaboo?
The Peekaboo, a symbol of timeless sophistication, is renowned for its impeccable craftsmanship and versatility, representing empowerment and elegance. In contrast, the Baguette, since its debut in 1997, has been a cultural phenomenon, known for its playful spirit, youthful energy, and ever-evolving designs. Together, these two bags capture the essence of duality: Sophistication and fun, tradition and creativity.
The campaign features rising star Nara Aziza Smith and the global girl group KATSEYE, known for their appearance on Netflix’s Popstar Academy. Both embody the distinctive attitudes of these bags. “Fendi is an iconic brand, and I was thrilled to be part of this campaign,” said Nara Aziza Smith. KATSEYE echoed this sentiment, reflecting on how the campaign’s celebration of contrast aligns with their own values.
Catch the digital campaign on Fendi’s platforms and Instagram starting today!
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