Loro Piana’s latest Fall/Winter 2025-2026 campaign is a poetic fusion of fashion, art, and timeless elegance. Shot by renowned photographer Mario Sorrenti, the campaign is set in the legendary Villa Santo Sospir, the South of France home of avant-garde artist Jean Cocteau. This storied location, with its hand-drawn murals and sweeping sea views, serves as more than a backdrop, it becomes a living canvas that breathes life into the collection.
Following the brand’s Spring/Summer shoot at Oscar Niemeyer’s Casa das Canoas, this season continues Loro Piana’s narrative of artistic immersion. Models Alix Bouthors, Leon Dame, Long Li, Awar Odhiang, and Binx Walton inhabit the villa with a sense of natural elegance and quiet irreverence, embodying the collection’s spirit of “elegant lively ease.”
Drawing painterly inspiration from landscapes around the globe, the collection celebrates purity of form and refined textures. It is a tribute to “The Way We Were”, not in nostalgia, but as an affirmation of enduring values. In this intimate dialogue between heritage and artistry, Loro Piana reaffirms its place at the intersection of craftsmanship and the art of living.
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