If we were to use one word to describe supermodel Naomi Campbell, it would be “boss.” It’s only fitting then that the supermodel has partnered with BOSS on a collaborative collection. A fashion icon and an advocate for empowerment and inclusivity, Campbell has had a special relationship with BOSS since she first appeared in the brand’s Fall/Winter 2022 campaign.
Now, the duo is solidifying their partnership with the Naomi x BOSS capsule collection.
To understand more about the collaborative collection, the inspiration behind it, and Campbell’s favorite pieces, Buro247ME spoke to the supermodel herself. Here’s everything you need to know about the Namo x BOSS collection.
How did the collaboration between you and BOSS come about?
This collaboration with BOSS came about pretty organically. Their timeless style and their commitment to pushing boundaries—all aligned beautifully with my own vision and style. Plus, moving beyond being a campaign face to co-creating a collection with BOSS allowed me to explore a whole new facet of my art.
What is the inspiration behind the collection?
With the Naomi x BOSS collection, I wanted to craft a travel capsule that spoke to the spirit of today’s modern and dynamic women—a woman who’s strong, independent, and always on the go.
How does the collection reflect your personal style and taste?
The Naomi X BOSS collection combines my personal style—which has been shaped by decades in the fashion industry—with something that has been a constant source of inspiration and growth for me: travel.
What are the important qualities/features you wanted to include in the collection?
Today’s woman has a million things on her plate, and the last thing she needs to worry about is her outfit, especially when on the go! We’ve incorporated technology into the fabric to make life a bit easier. Everyone knows I’m a bit of a germaphobe, so of course, we’ve added anti-bacterial properties to ensure freshness and cleanliness. There’s also an anti-crease feature, which means you move from one meeting to the next without worrying about wrinkles.
Life can be rather demanding, and sometimes we all need a moment to de-stress. The tracksuit set in the collection features a special print with proven anti-stress properties, promoting a sense of zen and balance. In the end, we wanted to offer practicality without compromising on style, ensuring that every piece in the collection serves a purpose beyond just aesthetics.
How do you want women to feel when they wear the collection?
This collection is all about celebrating the multidimensional nature of modern women and reminding them that they can be fierce, fabulous, and fearlessly authentic all at once. When women wear the Naomi x BOSS collection, I want them to feel like absolute powerhouses. I want them to step into every room with unshakable confidence. I want them to feel timeless and elegant, exuding an aura of sophistication that leaves a lasting impression. But I also want them to feel comfortable, like their clothing is an extension of their true selves, allowing them to move through life with ease. More than anything, I want women to feel empowered, to recognize the strength and beauty within themselves, and to embrace their individuality with pride.
What is your favorite piece or piece from the collection?
Oh my, that’s like asking me to pick my favorite child. I love the entire collection. Each piece has its own unique charm, and together, they form a cohesive narrative of modern power dressing. But ok, if I had to pick, my favorite would be the ‘Compression’ suit. It hugs every curve, elongates the silhouette, and exudes confidence. It’s a statement piece that’s perfect for those moments when you want to make an entrance and leave a lasting impression.
The second would be the classic white button-down shirt. Now, this is an absolute wardrobe essential that every woman should have in her collection. It’s timeless, versatile, and oozes effortless elegance. You can pair it with anything, dress it up or down, and it always looks impeccable. Another favorite is the sheer jumpsuit. It’s a piece that combines sensuality with sophistication. The sheer fabric adds a touch of allure, while the impeccable tailoring ensures it remains refined and polished. It’s the kind of outfit where people will notice you coming and going.
The color purple plays an important role in the collection and campaign. Why did you choose this tone?
Purple is associated with creativity and individuality, as well as accepting oneself for who you are. It’s a color that encourages self-expression and confidence, which aligns beautifully with the message we want to convey with the Naomi x BOSS collection.
Why did you choose Georgia Palmer and Alton Mason to be part of the Naomi x Boss campaign? What does it mean to you that they are part of it?
Having Georgia and Alton as part of the Naomi x BOSS campaign was a no-brainer. They both embody the essence of modern style and exude an energy that perfectly complements the collection. Together, we’re sending a powerful message of inclusivity and self-assurance, and that is what makes this campaign so extraordinary. It’s about unity, it’s about style, and it’s about embracing our individuality with pride.
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