As the world tiptoes through economic jitters and cautious spending, fashion lovers are showing us one thing loud and clear: size doesn’t matter when it comes to style statements. The latest Lyst Index for Q2 2025 reveals a fascinating shift in consumer behavior, with shoppers leaning into smaller, impactful accessories and footwear that pack a punch without breaking the bank.
Powered by insights from 160 million global shoppers, Lyst’s Index captures the pulse of the market by tracking what people search, view, buy, and talk about on social media. Despite the looming shadow of recession whispers, brand momentum is roaring. Leading the charge is Miu Miu, who has reclaimed the top spot after being pushed down to the second spot in Lyst’s first quarter index. Crowned this quarter’s hottest brand, Miu Miu owes its sales rise largely to its logo-embossed suede loafers. These loafers, landing at #4 on the hottest products list, prove that retro-chic is far from passé.
Accessories also made their mark. Juju Vera’s shell pendant necklace (#7 hottest product) taps into a wave of handcrafted nostalgia and coastal charm that resonates deeply right now, offering a talismanic quality shoppers crave. Meanwhile, The Row soared to its highest-ever spot, fueled by the ‘Dune’ sandal — Q2’s number one hottest product. The $690 flip-flop’s 162% jump in searches was turbocharged by Jonathan Bailey’s public styling moment, turning what was once a basic summer shoe into a sleek, minimalist must-have.
Meanwhile, the sporty spirit is alive and well. The Adidas ‘Adicolor’ Sprinter Short sprinted to the third hottest product spot with a 121% surge in demand, boosted by celebrity fans like Harry Styles and Bella Hadid. Burberry is back in the hottest brands mix, riding the wave of a “cool Britannia” revival amplified by festival campaigns that caught global attention.
Footwear steals the show this quarter: six of the top ten hottest products are shoes. The Vibram ‘V Soul’ flat cemented itself at number fifth, while Isabel Marant’s ‘Bekett’ wedge—at number eight—sneaker leads a Y2K TikTok-fueled revival, with its popularity skyrocketing by 630% year-on-year.
As Q3 approaches, fresh creative directors poised to launch new collections hint at an exciting shake-up ahead. With new voices on the runway, expect the Lyst Index to reflect a fresh crop of brands and products.
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