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Mr Porter officially launches in Arabic

Localising its strategy in the region
Customers can now browse and shop in both Arabic and English on a site created specifically for the region...

Mr Porter has always offered an impressive selection of quality menswear, earning itself as an award-winning online destination for men’s fashion, footwear, accessories, grooming and gifts. And now, the high-end e-commerce platform has officially unveiled the Arabic version of its site for the region, with a tailored shopping experience for its growing customer base in the Middle East.

Strengthening its unique global community of stylish men, the new localised platform will continue to put regional designers in the spotlight, connecting global curators and creators with discerning Middle Eastern customers. The exciting update will also include features such as dual-language product searches across Arabic and English, personalised site language and product merchandising to speak to local nuances, and an optimised customer experience across the Mr Porter website and app.

“We are excited to be launching our very own localized Mr Porter Arabic website for the Middle East market in March. With the best local and global teams working hand in hand, our goal is to continue to deliver on what Mr Porter has become synonymous with: a brand with a heart that has curated style and editorial,” says Nisreen Shocair, CEO of Yoox Net-a-Porter Middle East.

“To match the needs of the ever-evolving tech-savvy Middle Eastern market, we will ensure that localization is there to further app-friendly features while launching exclusive collections, brands, products, services and content that can resonate with our market and contribute to Mr Porter’s relevant global reach.”

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