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LESS IS MORE: BURO’S LATEST MEN’S FASHION EDITORIAL DARES YOU TO ‘SIMPLY’ STAND OUT.

BECAUSE LESS IS CHIC.
There's a prevailing notion that louder means better, and more means stylish, however, in a refreshing departure from the norm, BURO's latest men's fashion editorial starring the Founder and Creative Director of Burgers & Hoodies Ghassan Kayed, challenges this status quo, urging sartorial enthusiasts to embrace the elegance of simplicity.

EMBRACING MINIMALISM.

Gone are the days when fashion was synonymous with excess. Today, it’s all about refining your aesthetic to its purest form. BURO’s editorial demonstrates how less can indeed be more, as models effortlessly exude sophistication in understated ensembles.

MANAGING EDITOR: JESSICA BOUNNI – PHOTOGRAPHER: MAXIMILIAN GOWER – STYLIST: ZANE PAGE – ASSISTANT STYLIST: SALMA MOIZ ALI – MUA: MAURO D HERNAN FROM MMG ARTISTS – TALENT: FOUNDER AND CREATIVE DIRECTOR OF BURGERS & HOODIES – LOCATION: THE MUSE HOTEL DUBAI.

SHIRT, TROUSERS AND LOAFERS FROM GUCCI – SUNGLASSES FROM KAREN WAZEN

THE POWER OF RESTRAINT.

In a world inundated with noise, there’s something undeniably powerful about exercising restraint in your wardrobe choices. Each carefully curated outfit in the editorial serves as a testament to the impact of simplicity, allowing the wearer’s confidence and individuality to shine through without the need for flashy embellishments.

TOP, SHORTS AND SANDALS FROM VERSACE – BAG FROM FERRAGAMO.

QUALITY OVER QUANTITY.

One of the key principles of minimalist fashion is prioritizing quality over quantity. Instead of filling your closet with countless pieces, focus on investing in timeless essentials that can seamlessly transition from day to night, season to season. BURO’s editorial highlights the enduring appeal of well-crafted garments that stand the test of time.

FULL LOOK FROM PRADA – BAG FROM LOUIS VUITTON.

EFFORTLESS ELEGANCE.

There’s an inherent elegance in simplicity that transcends trends and fads. Whether it’s a tailored suit paired with a classic white shirt or a minimalist streetwear ensemble, the looks featured in BURO’s editorial exude a sense of effortless sophistication that commands attention without being overtly ostentatious.

FULL LOOK FROM DIOR – BAG FROM BERLUTI.

MAKING A STATEMENT.

Contrary to popular belief, making a statement with your style doesn’t always require bold colors or extravagant accessories. Sometimes, the most impactful statements are made through subtlety and refinement. By paring down your look to its essence, you allow your personality and confidence to take center stage.

FULL LOOK FROM VERSACE – SUNGLASSES FROM THE STYLISTS’ ARCHIVE

In a world that’s constantly vying for attention, there’s a certain allure in embracing simplicity. BURO’s latest men’s fashion editorial serves as a reminder that true style isn’t about how much you can pile on, but rather, how effectively you can distill your aesthetic to its purest form. So dare to stand out by making a statement with less, and let your confidence be your boldest accessory.

TOP AND TROUSERS FROM FERRAGAMO – SUNGLASSES FROM KAREN WAZEN – BAG FROM LOUIS VUITTON – SLIDERS FROM MCM.