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Lenny Kravitz fronts Saint Laurent’s new campaign

A new brooding campaign has appeared on the horizon and we are obsessed...

For Fall ’20, the French fashion house enlisted one of greatest musicians of our time to front its latest campaign — Lenny Kravitz, who couldn’t have been a more fitting personality to front Saint Laurent’s new series of images.

Joining a band of superstars including Keanu Reeves and Finn Wolfhard as brand ambassadors, Saint Laurent has always cultivated relationships with musicians and creatives, and Kravitz embodies the epitome of cool.

Posing in that black and white, rock ‘n’ roll style that has long been a trademark of the brand, Kravitz wears sharply-tailored suits and leopard-printed shirts.

The monochrome campaign continues to embrace its heritage and timeless looks with a modern edge, as it was captured under the Creative Direction of Anthony Vaccarello and shot through the lens of legendary photographer David Sims.

Now, discover Saint Laurent’s exclusive handbag design for the Middle East.