On the occasion of The Pitti Immagine Uomo n.104, the International fashion fair for men’s clothing, organized by year Pitti Immagine in a series of fairs and taking place from June 13th till the 16th, Fendi will present its Men’s SS24 collection in Florence with a special show on June 15th in the recently inaugurated FENDI Factory. The location makes the maison’s new pole of excellence and is located in the heart of Tuscany’s countryside in Copannuccia.
“We are proud to open FENDI Factory to our clients and press, making it live outside the day by day for the upcoming Men’s fashion show in June during Pitti Uomo. It is a special place for our artisans and local community as it represents FENDI heritage and creativity, nurturing precious handmade abilities of its artisans and preserving Made in Italy” says Serge Brunschwig, Chairman and CEO, FENDI.
“I am thrilled that the next Men’s Show will take place in such a special location to me, the pulsing heart of FENDI, a place symbolic of creation, where development, innovation, craftsmanship training and production are reunited under the same roof. It will be such a unique occasion to see our products take life exactly where our Artisans make them, letting them take centre stage on that day” continues Silvia Venturini Fendi, Artistic Director of Accessories and Menswear, FENDI.