From Balenciaga’s ‘trash pouches’ to Loewe’s grass-covered shoes, high fashion keeps pushing boundaries. Now, LGN steps boldly into the fray with $350 T-shirts and $360 crew neck jumpers adorned with printed-on sweat stains. Because why not wear your perspiration with pride? Wash gently, though — you wouldn’t want to lose that premium ‘sweat chic’! Founded by Louis-Gabriel Nouchi in 2017, LGN melds literature with style, honoring visionaries one collection at a time. As one Twitter user aptly put it: ‘Look undeniably hot this summer!’ Fashion or social experiment? You decide.
FASHION BRAND LGN IS INVITING YOU TO WEAR YOUR SWEAT STAINS PROUDLY.
Greatness doesn't come dry ;)
LGN ntroduces the $350 T-shirts: Now with pre-applied 'sweat chic' for effortless style.
