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Exclusive: Behind-the-scenes of Ermenegildo Zegna’s ‘Defining Moments’ campaign

Starring Dev Patel and Javier Bardem
The latest addition to Ermenegildo Zegna's 'Defining Moments' campaign has landed...

For Spring/Summer 2017, Ermenegildo Zegna introduced its ‘Defining Moments’ campaign to help communicate the brand’s authentic approach to design to its consumer with the help of some of its closest friends. The first edition featured Robert De Niro and the latest campaign sees actors Javier Bardem (from No Country for Old Men and Pirates of the Caribbean) and Dev Patel (who starred in Slumdog Millionaire and Lion) as the focus. 

Shot in Los Angeles by Craig McDean, the campaign focuses on the pair’s friendship, offering viewers a candid glimpse into their interactions about sport (golf in particular is a shared love) and literature. 

See the campaign below…

In a Buro 24/7 Middle East exclusive, see the behind-the-scenes footage from the shoot which further highlights the genuine comraderie between the talented pair. Watch it below…

Through the campaign, the brand hopes to encourage its consumers to “enjoy your moments” by focusing on the present and the moments that bring joy and happiness everyday. 

And speaking of happiness, find out what Mel B said on an American talk show overnight to have the audience screaming with excitement