Dior to touchdown in London town for Fall 2022

London Calling
Dior's Kim Jones will be presenting the Men’s Fall 2022 runway show live tonight...

Dior is jet-setting to London for its latest Men’s Fall 2022 showcase – a city that has long been a symbolic destination to the Maison, and Kim Jones too. The city’s culture and fashion history have played a part in Jones’ designs and evidently so being that he was born in London and graduated from the prestigious Central Saint Martins school – where his graduate collection caught the attention of John Galliano. 

Tonight, Jones will present his latest menswear collection at 11pm (UAE time), and you know it’s bound to be a good one. As collaborations remain one of his characteristics during his tenure at Dior, you can expect to see a collection inspired by the Beat Generation writers, captured in Jack Kerouac’s 1957 literary classic “On the Road,” according to WWD.

In a statement, Dior CEO Pietro Beccari shared: “We are proud and excited to be bringing this unique event to life in London, a particularly symbolic destination dear to Monsieur Dior and the House since 1947. London is, of course, also the city closest to Kim Jones’ heart, where he was born and where he lives, which inspires him with its inexhaustible creativity and which he loves deeply.”

To watch the collection unfold live, tune in below…

Also, discover Dior’s Designer of Dreams exhibition in Qatar.

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