An Egyptian spectacle
© Henar Sherif and Adel Essam
Dior put on a star-studded fashion show set against the Egyptian pyramids...

It’s been a successful year for Dior and to round it off, the Maison took its latest Men’s Pre-Fall collection to the Pyramids of Giza. A star-studded showcase that saw the likes of Naomi Campbell, Lewis Hamilton, Robert Pattinson and K-pop star Cha Eun Woo in attendance, the show marked the first time a fashion runway has been staged in the historic location – cementing Dior’s position as leaders in the industry. 

It wasn’t so much a show that signified Kim Jones’ fascination with astrology and the pyramids, but rather to highlight the ultimate essence of the country’s astrology expertise and Egyptian culture. 

For Jones’ fourth travelling men’s pre-fall show following its stunts in Tokyo, Miami and London, the renowned designer took to the pyramids a collection that translated the palette of the desert. From a gradation of grays to sunset-inspired hues within the collection, the collection saw a focus on pattern cutting and a link between the Dior archives, the present and the future. 

© Alessandro Garofalo

Throughout the passage of time, the collection is embedded with exquisite tailoring, uniting couture finishes with technical practicalities in outerwear. We also spotted some archival embroideries that have transformed into futuristic armory, whereas leather goods reinterpreted luxury into a new, organic utility. 

Jones is respected for his technical know-how and for the collection, the foundation consisted of savoir-faire that was united with excellence in contemporary, ease and fluidity. One of the key looks that merged the archives with the future was the new take on outerwear featuring crin-like wool demi-kilts – which previously originated from the bias pleated skirt of a Dior dress from the ’50s, the Bonne Fortune. 

In Egypt, Dior also revealed a capsule collection titled Dior Tears which was guest designed by Denim Tears’ Founder and Creator, Tremaine Emory. The collection made its debut at Cairo’s Grand Egyptian Museum where silhouettes consisted of the emergence of American homespun and French high craft. Inspired by the look of black ivy league students of the ’50s and ’60s, as well as the style of jazz musicians from the same period, the line reintroduced the idea of ‘preppy’ with varsity jackets, effortless chinos, wool overcoats, plaid shirts and denim, reimagined in special jacquard, heritage fabrications and prints. 

© Adel Essam & Henar Sherif