WAIT, BUT WHAT IS THIS ORANGE FIBER “PYRATEX” LOEWE IS NOW USING — AND WHY IT’S A BIG DEAL FOR SUSTAINABLE FASHION?

Loewe’s latest collection is stirring up buzz, spotted among its luxurious leathers and tactile knits is a vibrant new orange-tinted fabric from Pyratex. If you’re wondering, “Orange fiber?”, you’re not alone. Here’s the lowdown on this unexpected but thoughtful innovation.

What is Pyratex?

Pyratex is a Madrid‑based textile R&D company specializing in high-performance fabrics made from natural, bio‑based and recycled fibers. Their offerings span everything from banana and nettle to seaweed, abaca, and notably citrus agri‑waste.

This citrus line comes from fruit-production residue—think peels from oranges or lemons—that would otherwise go to waste. Pyratex mechanically processes them, spinning them into yarns that boast cooling, antibacterial, UV‑protective and thermo‑regulating properties.

What makes citrus‑based fiber special?

  • Sustainability with style: It’s a true circular approach, using byproduct waste, reducing landfill, and lowering freshwater and chemical use compared to synthetics.
  • Built-in performance: The citrus fiber inherits natural properties that boost comfort and hygiene, function and feel, not just flair.
  • Traceable & certified: Pyratex is B Corp certified and adheres to GRS, GOTS, OEKO‑TEX standards.

Why Loewe?

Loewe, long revered for its artisanal craftsmanship, has been steadily embracing sustainable innovation—especially under its Léo collection spearheaded by Jonathan Anderson. Integrating citrus‑based fabric fits that narrative: introducing bold color, natural functionality, and a story of waste-to-wear.

Visually, the fiber may appear orange, likely from the peel content or light tinting—mirroring Loewe’s penchant for rich earthy tones. It meshes beautifully with their leather heritage while offering a fresh, unexpected twist in both hue and fabric performance.

What this means for you

Expect garments that are:

  • Visually striking: A soft orange tone that feels tactile and modern.
  • Functional: Lightweight, breathable, moisture‑managing, and odour‑resistant.
  • Environmentally impactful: Made from upcycled food waste with robust certifications.

In Loewe’s hands, this becomes more than a “cute trend”, it’s a narrative piece woven into the DNA of their label: ancient craftsmanship, unexpected innovation, sustainable storytelling.

What you’re seeing is not just an aesthetic decision, it’s a thoughtfully engineered alternative fabric. Loewe’s orange Pyratex fiber represents a bold, conscious statement: sophisticated design, circular methodology, and high-performance wearability, all in one vibrant hue.

Curious to see which Loewe pieces feature this orange Pyratex? I can help you explore the latest collection!

ALSO READ: OUT OF FASHION: HOW WE LOST OURSELVES AND OUR PERSONAL STYLE TO THE FEED.