In a dazzling display of style and innovation, Saudi 100 Brands returned to Paris Fashion Week, spearheading a movement to elevate Saudi designers onto the global fashion stage. As a long-term strategic initiative of the Saudi Fashion Commission, Saudi 100 Brands aims to support future generations of Saudi fashion brands, contributing to the development of a sustainable local fashion industry and forging exciting cultural bridges between the Kingdom and the rest of the world. This groundbreaking initiative, led by the Saudi Fashion Commission, brings together 16 of the Kingdom’s most talented fashion designers, all of them women-owned and led, showcasing the dynamic and diverse creativity emerging from Saudi Arabia.
Set against the backdrop of the historic Les Cordeliers, the three-day residency promises a fusion of culture, commerce, and creativity, coinciding with the women’s segment of Paris Fashion Week. The ‘Saudi 100 Brands’ showroom opened its doors on February 28, serving as an exclusive platform for Saudi designers to showcase their designs on the world’s most prestigious stage.
The lineup of Saudi designers featured in the showcase was as diverse as it was impressive. From Mona Alshebil‘s fusion of traditional Saudi culture with contemporary designs to Apoa‘s eclectic inspirations drawn from culture, architecture, and travel, each brand offered a unique perspective and narrative. Ashwaq Almarshad‘s handcrafted creations from Riyadh featured intricate detailing, while Chador displayed modern kaftans and traditional wear with a creative twist.
Charmaleena infused symbolic cultural motifs into its pieces, adding depth and meaning, while Kaf by Kaf offered bespoke designs with custom patterns, and Mashael Al Faris blended couture with ready-to-wear fashion, emphasizing luxury and meticulous craftsmanship.
MD29 pushed boundaries with innovative designs and exclusive materials, reflecting cutting-edge fashion trends. Abadia championed sustainability and ethical practices, creating environmentally conscious fashion, while Pavone tailored modern and chic designs for sophisticated women. RMRM represented the new generation of Saudi designers with fresh perspectives, and Samar Nasraldin drew inspiration from cultural and spiritual journeys, translating them into captivating designs.
The Dropped Collection focused on minimalist yet refined designs, while Yasmina Q led the charge as the first knitwear-focused Saudi brand prioritizing sustainability without compromising style. Yataghan Jewellery combined heritage with minimalist design, resulting in timeless yet modern pieces that captivated the senses.
Together, these brands showcased the richness and creativity of Saudi fashion on the global stage, spanning from timeless contemporary designs to innovative sustainable practices.Â
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