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Salama Khalfan and Ghizlan Guenez join forces for ‘SAWA’

Introducing SAWA, a new initiative that brings together regional brands, business owners, artists and creatives under one roof...
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What happens when you put two of the region’s leading female forces together? The two brilliant minds, Salama Khalfan and Ghizlan Guenez, have come together to launch an exciting initiative that supports talents in the creative and fashion sphere. 

The initiative, titled ‘SAWA’ (translating to ‘Together’), was first born from the idea that there’s no better time for people to come together than in a collaborative manner to support and uplift each other, especially during the pandemic – which both women experienced the effects of COVID with their own businesses, respectively. 

“So excited to be working with my dear friend @salamakhalfan on, a platform that we created to support small and medium-size businesses in the creative and fashion ecosystem by facilitating and enabling participation in trade shows and expos at nominal, non-profit costs,” says Guenez via Instagram. “The pandemic has impacted everyone and this is how we’re responding.”

As a pre-Ramadan exhibition, SAWA is set to bring together over 40 regional brands, business owners, artists and creatives under one roof. 

The SAWA initiative will take place from April 7-10 (from 2pm-10pm), at Warehouse 83 at Al Serkal Avenue.

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