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INSIDE THE THREADS: BURO SPEAKS TO NILUFER BRACCO, THE VISIONARY BEHIND NILUU’S VEGAN SILK BRAND.

Fabrics, silks and more.
Step into the ethereal world of niLuu, where timeless elegance meets conscious living. Born in 2020, niLuu redefines luxury by infusing traditional silk with a modern, cruelty-free ethos. Her collection isn't just about attire; it's a companion to your cherished memories, ensuring every moment is adorned with grace and compassion. Discover her exquisite vegan silk-wear, now gracing the racks of Galeries Lafayette in Dubai.

WHY DID YOU PICK LINEN BLEND AND WHAT ARE THE CHARACTERISTICS OF THIS FABRIC?

When linen is mixed with our cupro, it creates the perfect match. It’s an excellent fabric for hot
climates. For niluu’s SS24 Serengeti collection, a linen blend was chosen for several reasons.
Firstly, it is a lightweight and breathable fabric, making it ideal for warmer climates or the
summer season. It also has excellent moisture wicking properties, ensuring comfort even in hot
and humid conditions. Additionally, the linen blend offers a beautiful texture and natural drape,
giving garments an effortless and relaxed look. This linen blend is the perfect choice for
achieving both comfort and style in hot weather or warmer climates.

WHAT CAN YOU TELL US ABOUT THE PRINTING PROCESS AND TREATMENT OF THIS FABRIC?

We utilize an innovative printing process that reduces the need for chemicals, dyestuff, solvents,
water, and energy compared to traditional methods. The materials used strictly comply with our
supplier Vegan certification. The resulting prints have clear and vibrant colors as with traditional
silk. niLuu garments make a statement, and our printing allows for impactful designs on both
sides of the fabric.

CAN YOU NAME A FEW VERSATILE FABRICS TO WEAR OTHER THAN THIS ONE?

Definitely! There are a few options you might like. Tencel is a sustainable fabric made from wood
pulp, just like cupro and linen. It feels soft and smooth but is also breathable like linen. Modal is
another great choice; it has a luxurious drape and is both soft and breathable. Rayon is similar to
cupro and has a silky texture while still being breathable. Hemp is known for its strength and
durability, and it’s also breathable and has a textured appearance. Lastly, Ramie is similar to
linen and offers good breathability and absorbency. These fabrics can give you the comfort and
style you’re looking for!

WHAT IS YOUR FAVORITE OUTFIT IN THIS COLLECTION AND WHY?


I absolutely adore the jumpsuit from the SS24 Serengeti collection. As a fan of jumpsuits in
general, I’m thrilled to introduce my very own version this season. The niLuu Serengeti jumpsuit
is designed to be oversized, giving it a touch of contemporary flair. Its versatility is unmatched
perfect for wearing casually during the day with a pair of comfy sneakers, or effortlessly dressing
it up in the evening with a stylish pair of high heel sandals for a special dinner or occasion.
The jumpsuit is available in two stunning options: a 100% Cupro solid mocha color, offering a
timeless and elegant look, or the new jungle print in our innovative linen blend fabric, which
adds a unique and eye catching spin to the piece. No matter which version you choose, this
jumpsuit will undoubtedly elevate your style and leave you feeling both chic and confident.

WHAT ARE YOUR PLANS FOR 2024?

For 2024, niLuu has a clear vision and ambitious plans that revolve around sustainability,
innovation, education, and product expansion. We remain committed to our values of
sustainability and animal welfare, ensuring responsible sourcing and minimal environmental
impact. Leading the industry and setting new standards is a priority for niLuu. We will continuously
improve our products, making them even more sustainable and innovative.
Educating our audience about sustainable fashion and conscious consumerism is essential. We
will actively engage with our customers through social media, blogs, and collaborations, raising
awareness and providing insights into sustainable living.
In 2024, niLuu has ambitious plans to expand our product offering and cater to various aspects
of our customers’ lives. We will introduce sustainable Cupro blend athleisure wear, eco-friendly
homedecor including tablecloths and napkins, handcrafted porcelain plates, and upholstered
furniture, all designed to uphold our core values of sustainability and animal welfare. Together,
these products will provide a holistic and conscious living experience, combining fashion, home
decor, and functional art.
Overall, niLuu’s plans for 2024 focus on maintaining our sustainability principles, educating our
audience, and expanding our product range while keeping our core values intact. By doing so, we
aim to create a positive impact and contribute to a more sustainable future for the fashion
industry.

ALSO READ: WE FOUND 10 OF THE COOLEST SPRING/SUMMER 2024 PRODUCTS.