M.I.A. is pivoting to fashion with her new brand, Ohmni. The brand is far from your usual streetwear label. The brand’s website describes it as a revolutionary force in the fashion industry aimed at preserving personal privacy and autonomy in an age of digital intrusion. M.I.A. herself has stated, “This is not your artist’s foray into fashion. This is a necessity.”
The brand, launched with a splash on Alex Jones’ Infowars, claims to protect its wearers from the unseen dangers of modern technology. From 5G waves to A.I. surveillance, M.I.A. is tapping into contemporary fears with products that promise to shield you from electromagnetic waves using Original Silver Street Shield textiles.
The collection includes a ‘Tin Foil Hat’ priced at a hefty 100 dollars, which offers 100% brain coverage and a reversible, two-tone design. Shoppers can also find a ‘Data Protection Dump Bag’ priced at 200 dollars that block 99.99% of electromagnetic radiation and a ‘Full Protection Poncho,’ designed to cover the brain, gut, lungs, heart, and womb. These items, along with t-shirts, jeans, hoodies, and phone cases, aim to protect your privacy, autonomy, and rights over your body and your data.
The products’ claims are as audacious as their creator. Phone cases and bags claim to make your devices untrackable and unhackable. This boldness extends to the brand’s marketing, which preys on fears about A.I., smart cities, and pervasive surveillance, drawing the audience into the controversy and engaging them in the discussion.
For those intrigued—or alarmed—by electromagnetic waves, Ohmni’s line is available for preorder on its website, with prices ranging from $50 to $400. Whether you believe in the threats these products claim to guard against or simplyappreciate the unique, metallic aesthetic, Ohmni offers a fascinating blend of fashion and social commentary.
Whether it’s a genuine protective measure or just a creative expression of modern anxieties, Ohmni has undoubtedly generated a huge buzz.
Shop the brand here.
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