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HOMEGROWN BRANDS SHINE BRIGHT AT THE 2024 CANNES FILM FESTIVAL.

UAE-based brands shine at the 2024 Cannes Film Festival.
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Homegrown brands are getting international recognition at the 2024 Cannes Film Festival. Discover the UAE-based brands that we spotted on the red carpet.

The 2024 Cannes Film Festival red carpet has blessed our feeds with a slew of stunning celebrity outfits. From magnificent couture creations, slinky slip dresses, and powerful suits to risqué ensembles, we’re looking at your Bella Hadid; the 2024 Cannes Film Festival red carpet had it all. While Arab designers like Zuhair Murad and Elie Saab are staples on red carpets across the globe, at the 2024 Cannes Film Festival, our discerning eye spotted lesser-known Middle Eastern brands.

Among the standout moments of the 2024 Cannes Film Festival was the dazzling debut of the Emirati fine jewelry brand, Amwaj. Known for its exceptional craftsmanship and exquisite designs, the festival served as a global stage, allowing Amwaj to present its unique creations to an international audience. Worn by Bollywood superstar Aishwarya Rai-Bachchan and Khawlah Al Shyban, Amwaj’s creations made a scintillating appearance on the red carpet. 

Khawlah Al Shyban
Khawlah Al Shyban in Amwaj

Additionally, digital content creator and entrepreneur Diipa Büller-Khosla flaunted an opulent Amwaj necklace paired with drop earrings by Aariya Diamonds.

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Diipa Büller-Khosla in Amwaj and Aariya Diamonds

Meanwhile, reality TV star Zara McDermott was seen sparkling in pieces from Amwaj and Aariya Diamonds, a brand with roots in both the UAE and the UK. 

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Zara McDermott in Amwaj and Aariya Diamonds

Chinese actress Tong Liya and digital content creator Maja Malnar also flaunted Aariya Diamonds.

Sasha Ray‘s appearance in UAE-based brand La Marquise was another highlight, as the brand continues to garner attention for its luxurious and meticulously crafted jewelry.

Sasha Ray in La Marquise

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