For a house that began as a Parisian harness workshop in 1837, Hermès has always understood that craft is a language. Leather speaks. Silk whispers. Even the smallest stitch carries intent. Now, the Maison is extending that same philosophy to a place many luxury brands still treat as purely functional. Its newly redesigned website proves that digital space, too, can carry soul.
Unveiled in early January 2026, Hermès’ new online home feels less like a traditional e-commerce platform and more like a living sketchbook. From the moment you land on the homepage, hand-drawn illustrations guide you through the brand’s universe, softening the screen with something distinctly human. The drawings, created by French artist Linda Merad, bring a sense of intimacy that mirrors how Hermès has always approached design. Thoughtfully. Slowly. With feeling.
This visual direction ties directly into the brand’s 2025 annual theme, “Drawn to Craft,” a concept that places drawing at the very start of every Hermès creation. Before a bag is stitched or a scarf is printed, it begins as a line on paper. The website makes that process visible. Illustrations appear throughout menus, transitions, and editorial sections, reminding visitors that imagination comes before execution.
The illustrations do not overpower the products. Instead, they frame them. Browsing the site feels like flipping through a carefully curated notebook. Functionality has not been sacrificed for beauty. Navigation is noticeably smoother, with intuitive pathways that make exploring collections effortless. Product pages are detailed without feeling overwhelming, and editorial content is woven in seamlessly, encouraging discovery rather than pushing purchase. Every click feels deliberate, echoing the Maison’s belief that nothing should exist without purpose.
As we navigate a hyper-digital era where many luxury websites blur into one another, Hermès has taken a quieter, more confident route. This redesign does not chase trends or tech gimmicks. It leans into what the brand already does best. Craft, storytelling, and luxury. The result is a digital experience that feels unmistakably Hermès, refined, imaginative, and deeply rooted in process.
More than a visual update, the new website is a reminder that craftsmanship does not stop at the atelier door. It extends into how a brand presents itself, how it invites you in, and how it chooses to tell its story. Hermès has long mastered the art of making objects feel timeless. With this redesign, it shows that even online, luxury can still feel intentional, expressive, and beautifully made.
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