Tommy Hilfiger’s Classics Reborn campaign for Spring 2023 brings together a diverse group of artists from the worlds of fashion, music, and entertainment, reflecting the spirit of the Tommy Factory that defined the Fall 2022 collection. The cast of rising creative forces includes style icon Georgia May Jagger, youth ambassador Aoki Lee Simmons, and multi-disciplinary artist Kailand Morris, among others. Shot by Gregory Harris, the campaign captures the 250-piece collection’s versatility, showing how the timeless styles can be dressed up or down. With a focus on modernizing and reinterpreting prep, the collection features key pieces like the Oxford shirt and shirt dress, blazers and chino sets with a tonal jacquard TH Monogram, and chunky crewnecks and sleek dresses in lime green. The campaign will be communicated across global media and retail windows, as well as on social media through local creatives and influencers, and the collection will be available on tommy.com, in Tommy Hilfiger stores worldwide, and through select wholesale partners from February 15, 2023.
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