On shoes have been quite the buzz ever since the brand collaborated with Loewe. Now, the brand’s latest innovation is making waves in the sneaker world with the unveiling of LightSpray technology—a development poised to redefine the future of high-performance running shoes. This breakthrough allows On to produce a single shoe in just three minutes using a cutting-edge robotic arm, signaling its most transformative leap since the launch of the iconic CloudTec midsole 15 years ago.
So, what exactly is LightSpray? Imagine a manufacturing process so advanced that it can “spray” an entire shoe upper in one seamless piece. This technique eliminates the need for traditional seams and laces, resulting in a sleek, uninterrupted surface. The result is a shoe that’s not only visually striking but incredibly functional. LightSpray creates an upper that’s astonishingly lightweight—just 30 grams—making it the lightest ever produced by On.
The revolutionary ‘Cloudboom Strike LS,’ the first running shoe to showcase LightSpray, has already proven its prowess on the track. Kenyan long-distance legend Hellen Obiri, who triumphed at the Boston Marathon this April, wore the ‘Cloudboom Strike LS.’ Her victory in these shoes highlights not just their performance but their game-changing nature in elite racing.
This innovation comes at a crucial time for sneaker brands. In an industry where staying ahead of the curve is vital, On’s LightSpray technology offers a fresh edge. For brands like On, known for their standout technology, continually introducing groundbreaking features is key to maintaining excitement and relevance.
Scheduled to launch this fall at $330, the ‘Cloudboom Strike LS’ represents more than just a step forward in design—it’s a leap into the future of running footwear. For athletes and sneaker aficionados alike, this is a chance to experience the pinnacle of running shoe evolution.
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