Ramadan is the time to celebrate culture and community and foster connections. To honor the ideologies of the holy month of Ramadan, brands and luxury department stores across the Middle East are forging connections with regional artists and prominent figures, celebrating the essence of togetherness through exclusive partnerships. From fashion to art, these collaborations embody the spirit of unity that defines this sacred month.
Scroll down to discover Buro247ME’s roundup of some of the most beautiful Ramadan collaborations that have graced the region this year.
CH CAROLINA HERRERA X JESSICA KAHAWATY
CH Carolina Herrera has partnered with longtime friend of the brand Jessica Kahawaty on a special campaign starring the Dubai-based content creator and entrepreneur. This curated edit of modest silhouettes, accentuated with iconic CH Carolina Herrera bags, embodies the brand’s core values of grace, femininity, elegance, and sophistication. Rooted in tradition and heritage, the partnership celebrates family and nurtures relationships with long-term clients and artisans who bring the House vision to life.
LACOSTE ‘DO YOU SPEAK LACOSTE’ CAMPAIGN
In honor of the holy month, Lacoste has released a unique campaign that celebrates the values of inclusivity, diversity, and unity that define Ramadan. The Lacoste Ramadan campaign stars four regional personalities: Mohammed Habtoor, a prominent figure in Dubai; Abdulla Al Kaabi, a film director based in Dubai; Ibrahim Al Baker, a visual artist and Creative Director from Qatar; and Farah Assaad, a Creative Director from Kuwait. The Lacoste Ramadan campaign is essentially a celebration of the coming together of cultures and languages.
This campaign commemorates the ‘Do You Speak Lacoste’ collection, which will pre-launch exclusively in the Middle East during Ramadan. The central ideas of togetherness, fostering connections, and honoring the culture of this collection align with that of the holy month of Ramadan. The collection is about embracing elegance both in how one presents oneself and one’s inner character.
The ‘Do You Speak Lacoste’ collection draws from the brand’s heritage, featuring Rene Lacoste‘s patents, including the polo collar, tennis racket, tennis ball machine, golf club, and, of course, the iconic Lacoste crocodile.
LEVEL SHOES PORTRAIT SERIES
In the spirit of unity and celebration, Level Shoes embraced the essence of Ramadan with its latest campaign, paying homage to the vibrant GCC community and the strength found in togetherness. The inaugural edition of their Portrait Series kicked off with Level Shoes spotlighting influential tastemakers across the GCC, capturing their stories alongside loved ones.
The campaign stars wore exclusive selections from Level Shoes’ Ramadan Boutique, which includes covetable designs from Aquazzura, Ferragamo, JW PEI, Malone Souliers, Roger Vivier, Scarosso, Stuart Weitzman, and Tory Burch.
Shot across the UAE, Kuwait, and Saudi Arabia, the campaign showcased the online reach of Level Shoes while highlighting the diverse Middle Eastern cultures. Among the featured were UAE’s Amal Dokor, Ibrahim Akkaoui, and Mohamad Akkaoui (mother, father, and son), Osied Shawahin and Dina Adlouni (husband and wife), Zakia and Maitha (best friends), Abdulla Al Kaabi and Marwan Al Kaabi (brothers) LA, Suhaib, and Obi (brothers), Mona Khartabil and Lamia Dahmash (mother and daughter). Additionally, Kuwait’s Fadhel Ali and Hassan Ali (father and son), Nora AlAmeeri and Omar AlMatari (childhood friends), and Saudi Arabia’s Nada Baeshen and her two sons were featured in the Level Shoes Ramadan campaign that celebrated familial bonds.
MCM X HANAN HOUACHMI
German luxury brand has launched its debut Ramadan collection in collaboration with Modest Fashion Consultant Hanan Houachmi starring Dubai-based digital content creator Leena Al Ghouti in the campaign. Thoughtfully designed the collection featuring elegant, modest silhouettes and lightweight fabrics, allowing it to be easily integrated into wearers’ wardrobes for Ramadan and beyond.
Featuring MCM’s signature ‘Laurel & Diamond’ codes, highlights include a gold sand beige-colored ‘Lauretos’ pattern trench shirt dress and a dark gray ‘Lauretos’ day dress with a chambray blue point inside the hood. Completing the look are accessories like the ‘Lauretos’ silk scarf and a special shoulder bag adorned with Swarovski crystals.
MYTHERESA RAMADAN X NOJOUD AL RUMAIHI
As the holy month approaches, Mytheresa and Nojoud Al Rumaihi have partnered for the third time on a special campaign for Ramadan and Eid. The stunning campaign imagery features Al Rumaihi’s favorite looks from the exclusive Mytheresa Ramadan and Eid edit. In the campaign, Al Rumaihi can be seen posing in the exquisite Ramadan edition pieces from Roksanda, Safiyaa, Taller Marmo, and more, complete with a stunning set of accessories.
PAIGET X RAZAN AL AZZOUNI
This Ramadan, Piaget has partnered with Saudi designer Razan Al Azzouni on a special project. Together, Piaget and Al Azzouni have imagined an exclusive collection of coffee cups that blends their creative vision. The Piaget x Razan Al Azzouni collection focuses on their shared passion for gold, exquisite craftsmanship, and creativity.
Al Azzouni was inspired by the fluidity of the artisan’s hands and the fascinating process of gold craftsmanship at Paiget’s ‘Ateliers De Extraordinaire.’ The sun–which is an emblematic motif for Piaget–exudes its radiance on the Piaget x Razan Al Azzouni Ramadan coffee cups, infusing each piece with a dash of sparkle. Al Azzouni triumphantly captures the essence of Piaget through her artwork, drawing inspiration from the ‘Possession’ collection.
VACHERON CONSTANTIN x OMAR AL GURG
To celebrate Ramadan, Vacheron Constantin has collaborated with Emirati artist Omar Al Gurg. Gurg, the visionary behind the furniture label MODU Method, has joined hands with Vacheron Constantin on an art installation inspired by the desert landscape of the Middle East and Islamic art. The Vacheron Constantin x Omar Al Gurg art installation titled ‘Among the Pillars’ is crafted from innovative and locally sourced materials.
Drawing inspiration from Middle Eastern culture, he unveiled a 4-meter-tall masterpiece crafted from two innovative locally sourced materials, showcasing the Maison’s deep connection with the community. The first material, ‘PlyPalm,’ repurposes regional palm tree fronds into elegant pillars symbolizing the region’s heritage and the passage of time. The second, ‘DateForm,’ utilizes date seeds to create a unique solid surface, paying homage to traditions of the holy month. Engraved with the Vacheron Constantin Maltese cross, a plate atop the shorter pillars seamlessly integrates high watchmaking excellence with local craftsmanship.
The main art piece is exhibited at Vacheron Constantin’s Dubai Mall flagship store and will be replicated across all regional boutiques during the month of Ramadan.
COACH X REGIONAL STARS
To honor the month of Ramadan, Coach has unveiled a special campaign with a stellar cast, including professional football player Farah Jefry, sustainable fashion advocate Salima Alaoui, and DJ Cosmicat.
At the heart of the campaign lies Coach’s unwavering commitment to authenticity and self-expression, encapsulated in its iconic heritage and codes. Through the lens of the brand’s ‘Courage to Be Real’ storytelling, the campaign paints a vivid picture of confidence and genuine self-expression. Echoing Ramadan’s emphasis on fostering community bonds, the campaign captures intimate moments of connection among friends, family, and beyond.
Central to the campaign are Coach’s iconic ‘Tabby’ bag in its newest quilted iteration and the ‘Willow’ Shoulder Bag. Complementing these accessories is a curated selection of the house’s latest footwear styles. Jefry, Alaoui, and Cosmicat shine brightly in the campaign, embodying the bold and individualistic spirits they are celebrated for. Their presence infuses the campaign with a sense of dynamism and energy, elevating the celebration to new heights.
ALSO READ: 21 RAMADAN CAPSULE COLLECTIONS TO SHOP THIS FESTIVE SEASON.
