CREATIVE DIRECTOR: JESSICA BOUNNI I PHOTOGRAPHER: FOUAD TADROS I STYLIST: ZANE PAGE – JESSICA BOUNNI I MUA: MICHEL KIWARKIS I HAIR STYLIST: IVAN KUZ I MODEL: IRINA FROM FASHION LEAGUE UAE
Innovation meets creativity as BURO pushes the boundaries of digital storytelling, using AI to transform fashion into a cinematic experience. Inspired by Jotun’s 2025 ‘Nuance’ color collection, BURO first crafted a striking fashion editorial featuring six distinct shades, each embodying a unique attitude and aesthetic. Now, in a groundbreaking move, BURO takes this vision a step further—leveraging the power of Luma AI to create a dynamic video that breathes life into still imagery.
By harnessing Luma AI’s advanced 3D rendering and generative capabilities, the editorial’s fashion moments are reimagined in motion, adding depth, texture, and an immersive perspective to the original visuals. The result is a mesmerizing blend of color and movement, where Jotun’s palette seamlessly fuses with cutting-edge digital fashion storytelling.
This AI-powered transformation not only redefines how we experience color in fashion but also highlights the limitless possibilities of technology in the creative landscape. As AI continues to shape the future of digital content, BURO remains at the forefront, pioneering new ways to merge art, design, and innovation.
Watch the full AI-generated video and explore the ‘Nuance’ collection like never before.
ALSO READ: ATTITUDE IN EVERY ‘NUANCE’: BURO CHANNELS JOTUN’S 2025 COLORS INTO FASHION BOLDNESS.
