CREATIVE DIRECTOR & STYLIST: JESSICA BOUNNI I PHOTOGRAPHER: FOUAD TADROS I STYLIST: ZANE PAGE I MUA: MICHEL KIWARKIS I HAIR STYLIST: IVAN KUZ I MODEL: IRINA FROM FASHION LEAGUE UAE
From ‘Earthy Yellow’ to ‘Free Spirit’ blues, every shade is interpreted with a distinct fashion perspective, styled with strong direction that speaks volumes. Whether it’s the powerful sharpness of a tailored outfit or the soft allure of flowing fabrics, BURO is making these colors more than just visible – they’re alive, taking on a new dimension of expression through carefully curated looks. The styling is bold, the hair is fierce, and the makeup sharp, amplifying the true spirit of each color in a striking visual narrative.
Behind these vivid fashion interpretations is the artistry of Jotun’s color creation process, where the journey from concept to reality is as meticulous as the looks you’re about to see. A key part of this process is developing the perfect shade that suits Jotun’s vast array of products. Once a color is born, it’s adapted to suit the unique formula of each Jotun product, ensuring that the final result is stable across various lighting conditions, with exceptional color accuracy and coverage.
But it’s not just about the creation; it’s about the final experience. Jotun’s color recipes are designed to be versatile, ensuring each hue can adapt to every surface, from your home’s walls to fashion runways. The stability of these colors across finishes – from gloss to matte – ensures they always retain their intensity and vibrance. And just like in fashion, every detail matters: how the light hits, how the textures change, and how the color comes to life.
In this editorial, BURO has harnessed that very magic, turning these 2025 shades into powerful statements that speak as loudly as any outfit. It’s a perfect fusion of color, style, and artistry – and we’re ready for the world to see it in full force.
