Some brands make clothes. Ilai Sarai makes states of being.
Rooted in Persianate craftsmanship and shaped by Dubai’s mercurial energy, this 2025-born fashion house by Saina Babaee and Shahryar Sheibani doesn’t just dress your body, it choreographs your day. Think pieces that glide effortlessly from meditation mat to morning meeting, from barefoot calm to evening polish. It’s less “what are you wearing?” and more “who are you becoming today?”
At its core, Ilai Sarai explores what it beautifully calls “The Art of Becoming”, heritage reimagined for the modern world, where tradition isn’t preserved in a museum but lived, worn, and allowed to evolve. Each garment or object is designed with movement, intention, and transformation in mind. They shift with you, adapt to you, and honour the 17 different versions of you that appear between sunrise and dinner.
Every collection arrives as its own world: a story, a ritual, a way of life. Together they form an ongoing conversation between past and present, craft and innovation, memory and possibility. It’s fashion that doesn’t just sit on your skin but resonates with something deeper.
Blending centuries-old artistry with sleek contemporary refinement, Ilai Sarai creates ready-to-wear, accessories, and objects that feel like poems disguised as wardrobe staples. Grace, emotion, elegance, woven into every stitch. In a fashion landscape overflowing with noise, Ilai Sarai is a quiet, intentional exhale. And that is exactly why BURO is obsessed.
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