The Concept: Our Lebanese Brand Obsession Today.
Lebanon has long been a hub for creativity, and The Concept perfectly embodies the country’s spirit of innovation and elegance. Founded by the visionary Aleen Sabbagh, the brand is a masterclass in modern femininity—balancing clean, minimalist silhouettes with delicate, artful details that feel both contemporary and timeless. Aleen’s philosophy is simple: fashion should empower, inspire, and tell a story, and every collection she releases reflects that ethos.
What sets The Concept apart is its meticulous attention to detail. From hand-drawn prints to carefully curated fabrics, each piece is a wearable work of art. Aleen blends subtle sophistication with hints of sensuality, creating garments that are as striking in a boardroom as they are at an evening soiree. Sustainability and support for local craftsmanship are also at the heart of the brand, making each purchase a contribution to Lebanon’s creative economy.
It’s not just clothing—it’s a statement. Aleen Sabbagh’s designs transform the everyday wardrobe into a canvas of personal expression, where minimalism meets poetry. Whether it’s a structured blazer, a flowing dress, or a sculptural top, The Concept’s pieces elevate any outfit effortlessly.
It’s no surprise that The Concept is our brand obsession today. Aleen Sabbagh has built a label that combines elegance, artistry, and ethical thinking, proving that fashion can be thoughtful, bold, and endlessly stylish, all at once.
