You heard it here first, it’s still Burberry weather, darling. The British house continues its ongoing narrative with the third chapter of its “It’s Always Burberry Weather” campaign, proving that rain (and reign) never really stops. This latest edition, titled “Postcards from London,” keeps the spirit alive, nostalgic, cinematic, and brilliantly British, and yes, BURO’s favorite part might just be Burberry’s cheeky weather forecast videos. A drizzle of storytelling, a sprinkle of heritage, and a full downpour of style? We’re obsessed.
Starring the inimitable Olivia Colman, the campaign unfolds through four short films directed by John Madden (you know, the genius behind Shakespeare in Love). Colman shapeshifts through a cast of London locals, a cricket enthusiast, a chip-shop legend, and every charming character in between, while a group of curious tourists (played by supermodels Amelia Gray, Liu Wen, Mona Tougaard, Tyson Beckford, and Lucky Blue Smith) explore the city in pure Burberry flair.
Each vignette is a love letter to London’s drizzle, its people, and of course, that trench coat. The final film weaves them all together in a whirlwind of fast-paced edits, laughter, and beautifully swishy outerwear.
THE FORECAST CALLS FOR FABRIC INNOVATION
Burberry’s outerwear edit hits all the right notes, from Yorkshire-crafted cotton gabardine trenches to glossy quilted jackets trimmed in corduroy. The new Fitzrovia coat brings volume and swing to the classic silhouette, while the Berryhill car coat gives “fit-and-flare” a bold, modern twist. There’s even a nod to the archives with the Chestwood trench, a relaxed revival of an ‘80s classic.
Color-wise, it’s a full mood board of British weather, soft clamshell neutrals, stormy greys, earthy clays, and the kind of twilight blues that make you want to sip tea by the window (in your Burberry, obviously).
STATION TO STATION – HERITAGE REIMAGINED
In true Burberry fashion, the campaign doesn’t stop at the screen. Immersive pop-ups across Asia are channeling vintage train stations, complete with ticket booths, gift kiosks, and echoes of the brand’s railway roots. It’s travel romance, reinterpreted for 2025, courtesy of Daniel Lee’s vision of “eccentric British wanderlust.”
And for the detail lovers: the brand’s original 1930s Haymarket clock has been restored and reinstalled at its Horseferry House HQ, a ticking reminder that time, like good tailoring, never goes out of style.
BUT WAIT, BACK TO THE WEATHER.
Because only Burberry could turn rain into a fashion moment, literally launching “Burberry Weather” videos that mix meteorology with marketing genius. A campaign that forecasts fashion? Consider us tuned in, trench on, and ready for a stylish storm.
So grab your umbrella and your gabardine, the skies may be cloudy, but the fashion forecast? Always Burberry.
ALSO READ: WHAT LONDON’S WEARING: KEY LFW TRENDS FROM THE SS26 SEASON.
