Burberry’s latest campaign, Back to the City, is a stylish love letter to London’s vibrant streets and skyline. Captured through a film and portrait series, the project follows the route of an iconic open-top red bus tour, sweeping past landmarks from the National Gallery to the London Eye.
The vision, led by Chief Creative Officer Daniel Lee, celebrates both the city’s architectural beauty and the diverse personalities who bring it to life.
The cast blends fashion, music, and internet culture: model Nora Attal, rising talent Rubuen Bilan-Carroll, and Libby Bennett are joined by TikTok’s beloved “Bus Aunty,” Bemi Orojuogun, and musician Jimothy Lacoste, who composed the campaign’s exclusive soundtrack.
Showcasing Burberry’s Autumn 2025 collection, the campaign features standout pieces such as the UK-crafted Fitzrovia trench, heritage-inspired capelets, leather bomber jackets, and wool-cashmere tailoring. The iconic Burberry Check appears across silk-blend trousers, denim, and kilts.
Accessories include the quilted Strand bag, new Highlands shoulder and bowling bags, and the timeless Cotswolds tote. Footwear ranges from equestrian-style Cavalier boots to chunky Rogue loafers.
Framed by the pulse of the capital, Back to the City is a spirited ode to London’s energy, individuality, and enduring charm.
ALSO READ: BURBERRY TASKS LAW ROACH TO SHAPE ITS CREATIVE VISION AT THE 2025 MET GALA.
