Miss Sixty, the Italian denim powerhouse born in 1991, is making a bold play for our hearts—and closets—with a collection that’s equal parts throwback and modern-day cool. And who better to headline this denim dream than Bella Hadid, the supermodel who’s practically trademarked the art of making the unexpected look enviably chic? This season, the supermodel is bringing her A-game to the Miss Sixty Spring/Summer 2025 campaign, and it’s chef’s kiss perfect.
In this campaign, Hadid dials up the retro vibe to full throttle, taking us on a shopping spree through a vibrant, offbeat supermarket, decked out in head-to-toe Miss Sixty. A love letter to Y2K fashion and retro Italian charm, Hadid takes us on a seriously stylish grocery run decked in flared jeans, rhinestone-studded belts, and cheeky lip prints on tees. It’s a moment of nostalgia wrapped in a brand-new package.
Shot by Carlijn Jacobs and styled by Ib Kamara, the campaign doesn’t just serve fashion; it serves a whole vibe. Picture Hadid rocking micro-mini denim underpants paired with a bold western belt, rhinestone-studded flared jeans styled with a crop top, and even motocross-inspired denim that screams, “Y2K, but make it 2025.” Hair teased to voluminous heights, a glittering smoky eye that’s pure early 2000s, and pointed-toe pumps, Hadid appears to have time-traveled straight out of the Noughties. The cherry on top? The backdrop is a playful Miss Sixty-branded grocery store, where the model turns the mundane task of shopping into a masterclass in retro-meets-modern styling.
The Miss Sixty Spring/Summer 2025 collection, which channels the best of the brand’s vintage vibe (we’re talking early ’90s), introduces pieces we can’t stop eyeing. Hadid’s look in the Lip Print T-shirt and rhinestone-studded flared jeans are a nod to the iconic ‘90s vibe, while the standout Motorcycle Bag gives off serious retro-chic vibes with its multi-pocket design.
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