In a visual story that moves with the same grace as its subject, BURO unveils a fashion film spotlighting Loro Piana’s Loom bag, a true testament to heritage reimagined. Set in a minimal, elegant sequence, the model seamlessly transitions from one frame to another, each time reappearing with a different color or version of the Loom bag. It’s the same silhouette, a new mood, each frame echoing Loro Piana’s philosophy: timeless craftsmanship, subtly transformed.
The Loom bag, introduced in new iterations for Spring/Summer 2025, draws its name and soul from Loro Piana’s textile roots. The defining metal bar beneath its flap mirrors the heddle bar of a traditional loom—where threads are gathered to weave fabric, paying homage to the brand’s legacy in fine material artistry.
This season, the Loom bag arrives in an elegant silk-linen chevron blend. Light yet resilient, its herringbone weave catches the light with natural luster. In motion, the bag is a study in contrasts: structure meets softness, tradition flirts with modernity. Fine brown calfskin drapes fluidly over the metal bar, echoing the way fabric hugs a loom. It’s an accessory as precise as it is poetic.
The film not only introduces the new L32 and L37 sizes, including the wider, shoulder-ready version in a cashmere-wool-silk mouliné tweed, but also captures their quiet versatility. The trapezoid shape, rounded flap, and double handle give the Loom bag a sculptural feel, while its padlock fastening and relaxed porté options offer freedom in form. Closed or open, it never loses its charm.
Rounded edges, LP-engraved locks, and a vintage-style leather key fob add understated detail to a bag that needs no overstatement. Each appearance in BURO’s frames feels like a soft exhale, a whisper of luxury, never a shout. Through this motion-driven lens, the Loom bag is not just worn, it’s experienced. A nod to craftsmanship and quiet strength, Loro Piana’s latest becomes more than an accessory. It’s a moment. A mood. A movement.
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