Patrick Dempsey, long associated with TAG Heuer’s blend of precision and performance, is stepping into a bold new role, as the official face of TAG Heuer Eyewear.
The actor and professional race car driver has been linked to the iconic Swiss watchmaker since 2014, and this year marks the next evolution of their partnership. Developed in collaboration with Thélios, LVMH’s eyewear division, the 2025 collection brings Dempsey’s signature style and competitive spirit to the forefront.
The campaign launch pays homage to TAG Heuer’s racing heritage, featuring a striking image of Dempsey channeling founder Jack Heuer’s legendary chronograph portrait. This modern reinterpretation sees him wearing standout models from the Jack Heuer and Mini Vingt-Sept lines, marrying vintage inspiration with contemporary flair.
The 2025 collection itself is a sleek fusion of design, heritage, and high performance. Comprising three distinct lines—Jack Heuer, Mini Vingt-Sept, and Shield Pro—the eyewear reflects TAG Heuer’s deep roots in motorsport culture while embracing modern craftsmanship.
Dempsey’s hands-on involvement brings an authentic touch, blending elegance with functionality. It’s a perfect match: a man who lives life in the fast lane, now wearing the vision of a brand built for it.
ALSO READ: TAG HEUER & FORMULA 1: REIGNITING A LEGACY OF SPEED AND INNOVATION.
