Versace’s latest campaign, Greca, is less about fashion and more about feeling, a visual diary of introspection brought to life by British director Luna Carmoon. Set in the cinematic intimacy of Room Six, a fictional highway motel, the campaign invites a cast of eclectic creatives to explore the tension between body and mind.
From British actors Joseph Quinn and Aimee Lou Wood, to British-Ugandan DJ Josh Caffé, South American composer Ouri, Texan bodybuilder Wesley Glouchkov, and New York line cook Giovanni Luciano, each portrait pulses with individuality. In front of the lens of Anuschka Blommers and Niels Schumm, they perform, play, and reveal layers of grit and grace, immediacy and timelessness.
Wearing Versace’s Greca frames, each look fuses refined classicism with bold geometry, the iconic Greek-key motif anchoring the collection in Mediterranean heritage. Genderless and unapologetically expressive, the campaign celebrates contradictions, the raw and the elegant, the fleeting and eternal, inviting viewers to step inside a world where fashion meets intimate storytelling.
Styled by Leopold Duchemin under the creative vision of Dario Vitale, Greca is now available online at versace.com.
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