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MERCEDES BRINGS ZUMA TO THE PADDOCK
Mercedes-AMG PETRONAS F1 Team has signed a multi-year partnership with Zuma, marking the first time a global restaurant group formally enters Formula 1 as a lifestyle and dining partner. Zuma steps in as the team’s official Lifestyle & Dining Curator, with activations planned from Monaco to Abu Dhabi. It’s a savvy move that pushes hospitality beyond VIP catering and into cultural programming, proving that F1’s off-track ecosystem is becoming just as strategic as what happens on the grid.
TUMI INTRODUCES ITS LATEST ‘ALPHA’ CAMPAIGN
Tumi leans into precision and movement with its new ‘Alpha’ campaign, fronted by F1 champion Lando Norris and actor Wei Daxun. Shot like a pared-back action film, the campaign frames ‘Alpha’ as gear for people who move fast and pack smart. Ultra Blue accents refresh the line without overhauling its DNA, while quietly reinforcing Tumi’s strength: design that works hard without asking for attention.
REEM ACRA ANCHORS DUBAI MALL’S FASHION DEBUT
Couture heavyweight Reem Acra will headline the inaugural Dubai Mall Festival of Fashion with a runway show at Armani Hotel on January 30. Expect a sweeping presentation spanning bridal and couture signatures, positioned as the centerpiece of the festival’s Global Fashion Awards.
FASHION TRUST ARABIA OPENS 2026 APPLICATIONS
Fashion Trust Arabia has officially opened applications for its 2026 Prize, inviting emerging designers from across MENA to apply across categories from eveningwear to fashion tech. Now entering its eighth edition, FTA remains one of the region’s most tangible launchpads, offering not just funding, but access to mentorship and international visibility when it matters most.
‘VOICE OF HIND RAJAB’ EARNS BAFTA NOMINATION
Directed by Kaouther Ben Hania, Voice of Hind Rajab has been nominated for Best Film Not in the English Language at the BAFTA Awards. Backed by Saudi Arabia’s Red Sea Fund, the film draws on the real final moments of a six-year-old Palestinian girl in Gaza.
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