THE SCOOP: MAISON FRANCIS KURKDJIAN’S $28,000 PERFUME, ZENDAYA’S FIRST SHOE DESIGN FOR ON, AND MORE.

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BALENCIAGA’S NEW OLFACTORY VENTURE HAS LANDED

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Balenciaga has entered the perfume game with a ten-scent collection that threads heritage through a thoroughly modern lens. The headline act? ‘Le Dix’ — a faithful revival of the house’s first fragrance from 1947, complete with its hand-tied ribbon packaging, yet reimagined with incense oils and high-tech iris aldehydes to meet today’s taste for powdery sophistication. Around it, the lineup stretches from oxidized rose to sea-salted citrus, each blend pushing heritage codes into new territory.

ZENDAYA & ON RELEASE THEIR FIRST CO-CREATED SHOE

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Zendaya’s partnership with Swiss sportswear label On keeps raising the bar, and the latest drop proves it. The Fall/Winter 2025 campaign, Be Every You, doesn’t just show her wearing the pieces — it’s shaped by her vision, from co-designing the new ‘Cloudzone Moon’ sneaker to narrating a film by Bardia Zeinali that unpacks duality through movement. Styled by Law Roach, the collection flips between performance-driven gear and sleek off-duty essentials. It’s a statement on how identity — like style — works best when it refuses to sit neatly in one box.

RAYBAN’S LATEST CAMPAIGN TAPS INTO KOREAN CULTURE

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Ray-Ban is leaning into pop culture with Ray-Ban.EXE, a new campaign that takes cues from Korean webtoons and dystopian storytelling to speak directly to Gen Z. Unveiled in Seoul’s Seongsu-dong, the film follows a robot whorediscovers identity through a pair of Clubmasters, turning sunglasses into symbols of rebellion and self-awakening. More than a style statement, it’s Ray-Ban staking its claim as a cultural connector by using eyewear to frame not just how we look, but how we see ourselves.

MAISON FRANCIS KURKDJIAN REVEALS $28,000 LIMITED-EDITION ‘BACCARAT ROUGE 540’

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Maison Francis Kurkdjian just gave its cult-favorite ‘Baccarat Rouge 540’ a collector’s twist, and a hefty $28,000 price tag. The new Édition Millésime comes housed in a red crystal bottle designed by Fred Rawyler, topped with a 24-carat-gold cap, and presented in a handcrafted case that took Baccarat artisans 500 hours to complete. Only 540 pieces will be released over the next decade, each tied to an exclusive refill and experience membership, positioning the fragrance less as a scent and more as an heirloom-level object in the booming ultra-luxury perfume market.

MOHAMED BENCHELLAL RECEIVES AWARD NOMINATION

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Mohamed Benchellal has been nominated for the Prix de la Mode du Monde Arab, a recognition that underscores his role as more than a designer — but as a cultural bridge. Known for his sculptural silhouettes and meticulous craftsmanship, Benchellal uses fashion to explore freedom, identity, and dialogue across borders. The nomination not only honors his artistry, it affirms his position as one of the Arab world’s most vital creative voices on the global stage.

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