THE SCOOP: ADIDAS X AVAVAV DROP 2, ETIHAD RAIL’S LAUNCH DATES, AND MORE. 

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GLENN MARTENS WILL MAKE HIS MARGIELA DEBUT WITH COUTURE 

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Glenn Martens will make his Maison Margiela debut with an Artisanal couture show in July during Paris Haute Couture Week. Kicking off his tenure as creative director, Martens is poised to rework Margiela’s signature deconstruction into something both sharp and unexpected.

BENEFIT COSMETICS IS TRANSFORMING LIVES

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Benefit Cosmetics‘ brow wax is doing more than sculpting perfect arches—it’s powering real change. This May, every brow service at Benefit Middle East in Dubai and Saudi Arabia will see 100% of proceeds go straight to Al Jalila Foundation and Alnahda Society, marking the 10th year of the brand’s Bold Is Beautiful program. Since 2015, that initiative has poured over $28.4 million into mentorship and education for 92,000 girls, helped 28,000 women and families escape domestic abuse, and armed 117,000 women with job-readiness skills.

DIMA AYAD COLLABORATES WITH MANDARIN ORIENTAL JUMEIRAH

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Dima Ayad has woven her signature elegance into Mandarin Oriental Jumeira’s new Oriental Dreaming suite, debuting five limited-edition kaftans that trace the Silk Road’s storied path. Drawing on Asian silhouettes and ocean-inspired hues, each piece—from pleated metallics to ombré silks—mirrors the hotel’s design highlights.

ADIDAS AND AVAVAV ARE COLLABORATING, AGAIN

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Adidas Originals and Avavav are set to drop their second capsule on May 22. Photographer Lennart Madou’s images and short films featuring hoop star Kahleah Copper, skate trailblazer Marcos Montoya, and tennis ace Maria Sakkariset the tone. The clothes—hoodies, tops, shorts, and hats—arrive shredded, faded, and remodelled around the Three Stripes, while the ‘Moonrubber Megaride’’s inflated sole and a warped ‘Superstar’ silhouette push performance into playful rebellion.

ETIHAD RAIL ANNOUNCES LAUNCH DATES

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Etihad Rail is set to redefine inter-Emirates travel with its passenger service launching in 2026. The UAE-wide line will kick off with four stations in Abu Dhabi, Dubai, Sharjah, and Fujairah. 

LES BENJAMIN PARTNERS WITH PLAYSTATION 

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Les Benjamins just pressed “Play” on a new collab with PlayStation, launching May 15. The drop fuses gaming’s neon-lit graphics and pixel motifs with Les Benjamins’ signature hoodies, tees, and pants, each piece stamped with iconic logos and futuristic prints. Crafted in high-tech fabrics, the silhouettes stay sharp whether you’re on the move or on the console.

ALSO READ: SWAY AND SLAY WITH BURO’S PLAYLIST, THIS WEEK CURATED BY ANTONIO HAJJ.