What do luxury and high-speed racing have in common? A freshly signed decade-long deal between LVMH and Formula 1. In a groundbreaking 10-year agreement, the world of high-octane motorsport is officially colliding with the epitome of luxury. Starting in 2025, LVMH will join Formula 1 as a global partner, with some of its most iconic Maisons, like Louis Vuitton, Moët Hennessy, and TAG Heuer, in tow.
As Formula 1 gears up to celebrate its 75th anniversary next year, LVMH’s involvement couldn’t come at a better time. Formula 1 has never been more in the spotlight, with fans around the globe glued to the high-speed drama both on and off the track. Now, throw LVMH into the mix, and you’ve got the chicest pit stop on the planet.
The deal promises a fusion of innovation, speed, and timeless craftsmanship. With LVMH’s iconic expertise in luxury and Formula 1’s relentless pursuit of high performance, we’re about to witness an intersection of thrilling sport and the epitome of sophistication. Expect all the glitz you can handle: VIP hospitality, limited-edition collaborations, and some serious luxury moments that only LVMH could dream up.
LVMH is no stranger to Formula 1. Its Maisons have long been part of the sport’s history—TAG Heuer, for example, has been timing races for decades. But this new partnership goes beyond the familiar. It’s about writing the next chapter in a story that brings together the best of both worlds. As the partnership rolls out next season, more details will emerge, but one thing’s for sure—2025 is about to be a wild ride. Fasten your (designer) seatbelts.
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