Change your tune for the weekend with BURO’s weekly playlist brought to you by the ‘IT’ djs in town.
Today, look no further than this super-duper playlist curated to take you on a sonic adventure by MASSARI. So, whether you’re looking to jam out with friends or chill this week-end, hit play and let the music take over. Get ready to be transported to a whole new world of sound and enjoy the ride.
MASSARI: THE HITMAKER WHO PUT ARABIC POP ON THE GLOBAL MAP
Meet Massari—born Sari Abboud—the genre-bending, beat-making powerhouse who went from Beirut’s bustling streets to Ottawa’s sound studios and straight into international stardom. As a singer, songwriter, producer, and now Head of A&R at Universal Arabic Music, Massari doesn’t just make music—he builds cultural bridges with basslines.
With a sound that effortlessly fuses silky Arabic melodies with the swagger of Western R&B and pop, Massari has earned his stripes (and streams—over 300 million of them!) as a pioneer of cross-cultural cool. His self-titled debut album went platinum, and bangers like “Be Easy” and “Real Love” turned heads and topped charts. But he didn’t stop at chart domination—he’s been instrumental in shaping the careers of global artists like Elyanna, Nancy Ajram, and Issam Alnajjar, and even helped pen the World Cup 2022 anthem “Tukoh Taka” (hello, trilingual stadium takeover!).
From the WWE Crown Jewel theme to collaborations with Future, Nicki Minaj, and Maluma, Massari’s sonic fingerprint is all over today’s biggest anthems. And while his passport might say Canada, his music screams planet Earth—fluent in rhythm, rich in heritage, and made to move hearts (and hips) worldwide.
Call him a trailblazer, a tastemaker, or simply the man who made it Massari—either way, the legacy is loud, proud, and just getting started.
