Change your tune for the weekend with BURO’s weekly playlist brought to you by the ‘IT’ djs in town.
Today, look no further than this super-duper playlist curated to take you on a sonic adventure by ELIA MSSAWIR. So, whether you’re looking to jam out with friends or chill this week-end, hit play and let the music take over. Get ready to be transported to a whole new world of sound and enjoy the ride.
Elia Mssawir isn’t just a name in the music industry—he’s a one-man cultural movement. The Lebanese-Armenian powerhouse has worn many hats: music exec, investor, entertainment consultant, and champion of Middle Eastern talent. From orchestrating collabs with global icons like Snoop Dogg and Tinie Tempah to launching emerging regional stars into the spotlight, Elia’s influence is as loud as a festival main stage.
Back in 2014, he kickstarted a UK-based music company that booked tours and festival slots for Arab artists, long before it was cool. Fast-forward to the UAE, where he founded Big Beards Entertainment (yes, it’s as bold as it sounds), solidifying his rep as a major player in the region. By 2019, he was crowned Entertainment Manager of the Year by TP Magazine, and a year later, he helped score the spectacular opening of Expo 2020 in Dubai, teaming up with none other than A.R. Rahman at the legendary Firdaus Studio.
As if that wasn’t enough, Elia launched GXR Records with a mission to fuse Middle Eastern and Asian sounds—and did it as CEO, naturally. These days, he’s playing the long game as a full-time investor and entertainment consultant, shaping the future of tech, music, and culture from the boardroom to the backstage. On multiple advisory boards, Elia is the guy behind the guy, fueling innovation, strategic brilliance, and global impact.
Call him a cultural architect, a talent whisperer, or just the guy who gets things really moving, Elia Mssawir is redefining what it means to lead in entertainment.
