Like every year, BRED Abu Dhabi 2024 promises another season of culture, creativity, and celebration. Named after the idiom ‘born and bred’, BRED Abu Dhabi celebrates the vibrant urban scene of the region. Running from April 24 to 28 in Yas Bay, the region’s neo-cultural festival is set to transform Yas Island into a playground of creativity, bringing together basketball showdowns, art exhibitions, global fashion brands, interactive experiences, live graffiti, skating, street food, and electrifying performances by grime and hip-hop artists.
WHAT TO EXPECT?
AN EPIC LINEUP
Get ready to be starstruck at BRED Abu Dhabi 2024. The excitement begins on April 25 with a performance by the iconic J Hus, the British pioneer of Afroswing, followed by the sensational AJ Tracey. On April 26, brace yourself for a sonic extravaganza with Metro Boomin and Offset taking the stage. The weekend continues to sizzle with soul-stirring performances by Don Toliver and Ty Dolla $ign on April 27. And that’s not all; regional talents like Dafencii, Nour, Marwarn Pablo, D33J, and Lana Lubany will be adding their unique flavor to the festival.
IMMERSIVE EXHIBITIONS
At BRED Abu Dhabi 2024, art aficionados are in for a treat as the festival presents an eclectic mix of exhibitions that dive deep into culture, identity, and creativity. Step into a world where imagination knows no bounds as you explore the works of visionary artists.
Mous Lamraba, with his whimsical lens, invites BRED Abu Dhabi 2024 visitors, to journey through the complexities of bi-cultural identity, infusing each photograph with a delightful blend of humor and beauty. Meanwhile, Rami Afifi’s vibrant artistry takes center stage, offering a kaleidoscope of colors and nostalgic pop-culture references that provoke contemplation on shared histories and cultural heritage. Guests can also explore the world of Dina Sami, where childhood memories intertwine with artistic expression, inviting viewers to rediscover the magic of innocence through her evocative creations.
SHOP TILL YOU DROP!
Bred Abu Dhabi 2024 also brings the best of independent regional and international fashion into the spotlight. From streetwear steeped in 90s nostalgia to culturally rich collections that weave tales of heritage, there’s no shortage of sartorial inspiration.
Chimpo World pays homage to the golden era of street culture with its retro-inspired designs, while Unas Tokyo, the brainchild of three Saudis based in Japan, brings a taste of Tokyo’s vibrant street scene to the Middle East with its edgy streetwear. Istanbul-based streetwear brand Les Benjamins will make its debut at BRED Abu Dhabi 2024 with a space inspired by the freedom and beauty of sailing. Guests can discover and shop the new ‘Kismet Voyage’ collection, among other staples from the brand, at the pop-up.
Action Figure Miles, curated by LA Rapper Rakeem Miles, empowers wearers with its collection resonating with resilience and empowerment.
ASICS, in partnership with SVD, is set to unveil an exclusive pop-up at BRED Abu Dhabi, featuring limited sneaker drops, immersive music showcases, and curated events, creating an unmissable experience for sneaker enthusiasts.
DELECTABLE DELIGHTS
Foodies, rejoice! BRED Abu Dhabi 2024 promises a gastronomic journey like no other, with a wide variety of culinary delights to satisfy every craving. Festival goers can expect to relish meals from the likes of Not (So) Guilty, Lila TaqueriaLento, Mitzumami, Pie Planet x Machete Coffee, Ugly Noodles, and Mattar, among others.
OUTDOOR ADVENTURES
Sports enthusiasts, get ready for adrenaline-pumping action at BRED Abu Dhabi 2024. Witness the world’s top NBA 2K League players in action, test your skills at the Dribble Challenge, and marvel at the region’s emerging basketball talents in the MENA All-Star Game. Plus, experience the capital’s skateboarding heritage come to life in a specially crafted street-style skate area.
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