There’s nostalgia, and then there’s reclaiming it with intention. In an era where music announcements often blur into the same digital noise, Lebanese artist Marilyne Naaman chose to do the exact opposite: she went back in time to move things forward.
To announce her new single “Ta3 Neshar Sawa”, Naaman unveiled a teaser that feels less like a promo and more like a cultural moment. The clip opens on an old Lebanese television screen, grainy, warm, unmistakably familiar. She appears not as herself, but as a TeleLiban-style TV presenter, dressed in a meticulously styled vintage set, complete with era-accurate hair, makeup, and wardrobe. It’s theatrical, tongue-in-cheek, and deeply intentional.
She begins as if delivering the evening news, calm, composed, authoritative, before gently breaking the illusion. The broadcast shifts, the past dissolves into the present, and suddenly we’re watching her new music video for “Ta3 Neshar Sawa.” The transition is seamless, clever, and emotionally charged. One moment you’re anchored in collective Lebanese memory; the next, you’re immersed in Marilyne Naaman’s contemporary musical world.
This isn’t nostalgia for nostalgia’s sake. It’s a powerful act of storytelling. By choosing TeleLiban, a symbol of shared Lebanese history, living-room rituals, and national memory, Naaman anchors her music in something bigger than a release date. She turns the announcement itself into an artistic statement, merging music, performance, fashion, and cultural commentary.
What makes this teaser stand out is its confidence. It trusts the audience to recognize the reference, to feel the weight of it, to smile at its familiarity. It doesn’t over-explain. It doesn’t rush. It lets mood, timing, and symbolism do the work.
At BURO, we believe this is the highest form of creativity: when an artist doesn’t just release a song, but builds a universe around it. When the medium becomes part of the message. When heritage is not frozen in time, but reactivated, stylishly, intelligently, and with heart.
With “Ta3 Neshar Sawa,” Marilyne Naaman reminds us of what Lebanese artists do best: turn memory into innovation, culture into narrative, and art into something that feels both intimate and collective.
This isn’t just a new single.
It’s a broadcast worth tuning into.
