ALICIA KEYS IS SET TO RETURN TO ALULA

One night only
The legendary artist will perform in addition to hosting โ€œWomen to Womenโ€โ€ฆ

Under the glistening night sky in AlUla, Alicia Keys is set to return to Saudi Arabia. No stranger to the Middle East, the multi Grammy-award winner will be performing at the majestic epicentre of art, culture and history for a special one night only performance on February 24, 2023.

Her powerful vocals and smash hits will echo throughout Maraya โ€“ a multi-purpose concert and entertainment venue โ€“ and her intimate concert will be followed by an empowering initiative, โ€˜Women to Womenโ€™.

This intimate gathering of women is a conversation with other female entrepreneurs, business owners, creatives and artists โ€“ in AlUla and beyond โ€“ and will discuss power and purpose with the regionโ€™s female trailblazers. The discussions will touch upon topics including their personal journeys, importance of being resources to each other, benefitting from wisdom to nurture the collective, and legacy making.

โ€œThere is no denying the beauty and enchantment of AlUla, I have always been an explorer and I adore discovering ancient places and what has been left behind of times long gone. But there is something more. I met women business owners here that had a powerful sense of creating meaningful experiences,โ€ says Keys.

The concert will be broadcast on MBC and YouTube (AlUla Moments) on February 24, 2022, whilst the โ€˜Women to Womenโ€™ event will take place on February 25, 2022.

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