Usually, when news comes in of the launch of a celebrity-backed business, one expects the obvious: something to do with food, fashion, or beauty. But that’s hardly the case when it comes to Naomi Campbell.
Campbell has always been one to defy expectations, and her latest venture is no exception. Rather than dipping into the usual celebrity industries, the supermodel is setting her sights on something far more ambitious: revolutionizing talent and brand partnerships in the Middle East. Teaming up with Umar Kamani, founder of PrettyLittleThing, Campbell is launching KC Global Partnerships, a Dubai-based agency that aims to create lasting collaborations between talents, brands, and cultural leaders.
Far from just another celebrity-branded project, KC Global Partnerships is poised to become a game-changer for the region’s creative industries. With its headquarters in Dubai Hills Business Park, the agency will focus on nurturing authentic, long-term relationships that drive real innovation.
With her decades of experience navigating the global fashion industry, Campbell understands that success is often about more than just talent or timing—it’s about building the right relationships. It’s not about quick deals or surface-level endorsements—Campbell and Kamani are thinking bigger. They’re building an ecosystem that brings together the best of fashion, entertainment, and business, fostering creativity and cross-cultural collaboration across the region.
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