Who needs a runway when your favorite TV characters are turning living rooms into front rows? From darkly dreamy wardrobes to pastel-powered princess vibes, on-screen style has officially taken over our search bars—and our closets.
According to a recent study by Kaiia, viewers aren’t just watching shows anymore—they’re obsessively Googling what the characters are wearing. Using search terms like “[character name] style” and “[character name] outfits,” the study tallied the monthly fashion-related searches tied to iconic TV characters—and the results are as dramatic as a season finale.
Queen of the Dark Side: Wednesday Addams
With nearly five million monthly searches (yes, really), Wednesday Addams isn’t just haunting Nevermore Academy—she’s haunting our fashion wish lists. Her signature black dresses, starched white collars, and general spooky chic aesthetic are inspiring a tidal wave of “dark academia” edits across TikTok and Instagram. Gothic has never been so glamorous.
Princess Diana’s Vintage Reign
Coming in second, Princess Diana (as seen in The Crown) brings back a vintage vibe that screams “old money” elegance. Her tailored suits, pussy-bow blouses, and iconic 90s silhouettes rake in over 640,000 monthly searches. Let’s be honest, no one does revenge dressing like Diana.
Daphne’s Dreamy Bridgertoncore
Third place goes to Daphne Bridgerton, the regencycore darling with a wardrobe pulled straight from a pastel fairy tale. With 613,000 searches a month, her empire-waist gowns, delicate embroidery, and opera gloves are proof that escapist fashion is alive and well. Bonus points if you wear pearls with your tea.
Emily in Paris… and in Search Histories
Parisian flair has the internet in a chokehold, with not one, not two, but three Emily in Paris characters making the top 10. Emily Cooper’s OTT, color-happy couture earns her fourth place with over half a million monthly searches. Sylvie Grateau’s tailored minimalism and Camille Razat’s effortless cool follow close behind, confirming that French girl fashion is still the ultimate aesthetic flex.
The High School Hotties: Ruby & Maeve
Sex Education’s Ruby Matthews turns up the heat at seventh place with her mix of cheerleader sass and it-girl polish. Chunky hoops? Check. Curve-hugging fits? Double check. Meanwhile, Maeve Wiley brings rebellious, alt-girl energy that’s more “don’t talk to me” than “pick me,” yet still racks up over 18,000 searches monthly.
The Gentlemen’s Club: Eddie Horniman
Eddie Horniman from The Gentlemen brings quiet luxury to the screen with countryside-core finesse. Think: earthy tones, textured jackets, and “I own land” energy. With nearly 80,000 searches, his look is like if a British aristocrat got lost in a Zara campaign—and we’re here for it.
A spokesperson for Kaiia sums it up perfectly:
“Streaming characters are setting real-life fashion trends. Viewers aren’t just watching—they’re shopping these wardrobes and using them as style blueprints.
So next time you’re glued to the screen, don’t be surprised if you end up deep in a Google rabbit hole titled “Wednesday Addams pleated dress dupe.” You wouldn’t be the only one.
