At Buro247 Middle East, we are committed to showcasing and celebrating the extraordinary talent in the Arab world. With our column, #BuroSpotlights, we bring you stories of pioneering artists, innovative designers, tech trailblazers, cinematic visionaries, sports stars, and more.
This week, #BuroSpotlights Lebanese Designer Yassmin Saleh. Born in Beirut and raised in Abu Dhabi, Yassmin Saleh has been passionate about fashion for as long as she can remember. What began as playing dress up with her parents’ clothes and accessories evolved into a full-blown career with the launch of her eponymous brand. Little did she know that her debut collection, the ‘Tattoo’ series, would become a signature of her label.
Inspired by art, psychology, human behavior, socio-political events, and nature, Saleh’s delicate second-skin-like fabric, stamped with intricate tattoo-like prints, has evolved into an emblem of her brand. The essence of her design philosophy lies in the profound connection between the human mind and the external stimuli that shape it.
The storytelling unfolds one collection at a time as she navigates the vast landscape of emotions and influences that inspire her. Through a meticulous process, Saleh translates abstract concepts into tangible forms, employing fabric manipulation techniques, a discerning palette of colors, varied textures, and thoughtfully curated shapes.
For Saleh, the most exhilarating aspect of being a designer lies in the transformation of intangible ideas into reality. Witnessing the metamorphosis from conceptualization to the realization of a masterpiece is the pinnacle of creative fulfillment. With each collection, Saleh not only showcases her technical prowess but also invites her audience into a world where emotions, experiences, and artistic expression converge seamlessly.