At Buro247 Middle East, we are committed to showcasing and celebrating the extraordinary talent in the Arab world. With our column, #BuroSpotlights, we bring you stories of pioneering artists, innovative designers, tech trailblazers, cinematic visionaries, sports stars, and more.
This week, #BuroSpotlights Egyptian brand Sabry Marouf.
Founded by two visionary minds, Ahmed Sabry and Daki Marouf, this Egyptian brand has carved a niche for itself by blending ancient Egyptian artistry with contemporary design, creating timeless pieces that resonate with a global audience. At Sabry Marouf, handbags are not merely accessories but sculptural art in itself.
The brand collaborates with artisans from Egypt, Italy, and the UK to produce items that honor their rich cultural heritage while pushing the boundaries of modern design.Â
The journey of Sabry Marouf is a testament to continuous research and development. The brand challenges the conventional limits of bag-making, believing that true progress is rooted in learning from the past to innovate for the present. This philosophy is reflected in every aspect of their work, ensuring that each product is not only beautiful but also imbued with historical significance and modern relevance.
Sustainability is at the core of Sabry Marouf’s ethos. The brand is dedicated to making a positive impact on the planet, a commitment that guides their material choices and production methods. By integrating sustainable practices, they aim to contribute to a more ethical and eco-friendly fashion industry.
Ahmed Sabry, the brand’s Creative Director, brings a wealth of cultural and artistic influences to the table. Born in Giza and raised on the West Bank of the Nile, Sabry’s early life was steeped in the rich history and dynamic present of his homeland. His passion for ancient history and cultural heritage, combined with formative experiences in Europe, has shaped his unique creative vision. With a background in Fashion Artefact from the London College of Fashion and a BA in Marketing & Public Relations, Sabry excels in communicating the brand’s story through innovative designs and materials.
Marouf’s upbringing straddled the cultural landscapes of Cairo, Egypt, and Houston, Texas, giving him a unique perspective that blends Eastern and Western philosophies. This dual identity fueled his desire to create a brand that bridges these worlds. His academic achievements, including an MA in Fashion Entrepreneurship and Innovation and a BSc in Architecture, empower him to drive the brand forward, addressing both luxury market demands and pressing ethical issues.
Together, Sabry and Marouf have created a brand that is not only bigger and better but also deeply rooted in cultural heritage and social responsibility. Their collaborative spirit and shared ideals are the foundation of Sabry Marouf, inspiring them to continuously innovate and make meaningful contributions to the fashion industry.
In a world where fast fashion often overshadows craftsmanship and sustainability, Sabry Marouf is a refreshing reminder of the beauty of heritage, the importance of innovation, and the need for ethical practices. Their work is a celebration of history, a nod to the present, and a promise for the future—a true testament to the art of luxury fashion.
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