At Buro247 Middle East, we are committed to showcasing and celebrating the extraordinary talent in the Arab world. With our column, #BuroSpotlights, we bring you stories of pioneering artists, innovative designers, tech trailblazers, cinematic visionaries, sports stars, and more.
This week, #BuroSpotlights Egyptian designer Maram Aboul Enein.
Born from the creative spirit of Egyptian designer Maram Aboul Enein, Maram is a brand that offers a fresh take on ready-to-wear fashion. The brand focuses on storytelling, a narrative woven into every stitch, every piece, and every collection. Maram’s journey through the fashion capitals of Paris and New York, where she honed her craft under the tutelage of renowned fashion houses like Pierre Balmain, Zac Posen, and Oscar de la Renta, laid the foundation for her eponymous label that is as innovative as it is rooted in tradition.
Maram is built on the philosophy of balance—where light meets dark, loud meets quiet, and playful meets sophisticated. This duality is the essence of the brand. Every collection is a study in contrasts, a celebration of the harmonious coexistence of opposites. From intricate hand-embroidered gowns to oversized leather biker jackets, each piece is a testament to Maram’s dedication to comfort, craftsmanship, and style.
At the core of Maram’s identity is a commitment to sustainability and ethical practices. The brand’s decision to design in “Cycles” rather than adhering to the traditional fashion seasons is a bold statement in an industry driven by over-consumption. Each Cycle is carefully curated, focusing on mindful creation that adds value rather than contributing to the noise of fast fashion.
Maram’s multicultural background is deeply embedded in her work. Having lived between Cairo, Paris, New York, and Montreal, she has drawn from these diverse cultures to create a brand that belongs everywhere and nowhere all at once. This non-identity, as she calls it, allows Maram to resonate with a global audience, connecting with individuals who see themselves as part of a larger, shared human experience. Maram is not tied to any one country or culture; it’s for everyone who values their humanity over worldly identities.
Innovation is at the heart of Maram’s mission. The brand is dedicated to reviving artisanal techniques and modernizing heritage craftsmanship. For Maram, luxury is synonymous with comfort. A piece that is not comfortable is not luxurious, no matter how intricate or expensive it may be. Maram is a brand that invites wearers to embrace the full spectrum of their identities, step into their power, and find beauty in the balance of opposites.
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