At Buro247 Middle East, we are committed to showcasing and celebrating the extraordinary talent in the Arab world. With our column, #BuroSpotlights, we bring you stories of pioneering artists, innovative designers, tech trailblazers, cinematic visionaries, sports stars, and more.
This week, #BuroSpotlights Dubai-based brand Elamins.
Dubai’s fashion scene has a new player: Elamins, a family-born brand that’s bringing a refreshingly modern twist to luxury fashion. Created by siblings Hassan, Sally, and Ahmed Elamin, the brand offers a wardrobe of effortlessly versatile pieces designed to transition from day to night with ease. Elamins is rooted in the trio’s desire to craft clothing that blends style, functionality, and a touch of personal expression.
The sibling trio behind Elamins each brings a unique vision to the brand. Sally, the creative genius behind the womenswear line, combines her graphic design background with a sharp eye for timeless fashion. Her designs embody elegance but with an edge, ideal for women looking to make a statement without sacrificing sophistication. Hassan, whoheads menswear, has carved a distinctive niche with clean, tailored silhouettes that balance simplicity with luxury. Meanwhile, Ahmed, the mastermind of the operation, keeps everything running smoothly, from quality control to logistics.
“From the beginning, our mission has been clear: to make clothing that feels as good as it looks, designed to live in,” says Hassan. And with each piece, they succeed. Elamins’ collection boasts tailored jackets, relaxed separates, and everything in between, catering to both men and women who value style that doesn’t compromise on comfort. The brand is especially mindful of fabric choices, ensuring every stitch reflects quality and attention to detail.
Elamins’ design ethos draws inspiration from their Dubai roots and Sudanese heritage, blending rich influences with a cosmopolitan vibe. “At Elamins, we believe fashion goes beyond trends; it’s about how you express yourself,” says Ahmed. “Each garment is made to inspire confidence and individuality.”
Elamins’ collection is available on their newly launched website and on Ounass.
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