At Buro247 Middle East, we are committed to showcasing and celebrating the extraordinary talent within the Arab world. With our column, #BuroSpotlights, we bring you stories of pioneering artists, innovative designers, tech trailblazers, cinematic visionaries, sports stars, and more.
This week, #BuroSpotlights Omani visual artist Mujahid Jamal. Jamal is a photographer who recently turned to artificial intelligence to illustrate his creative perspective. Earlier this year, Jamal launched Sard Visuals (loosely translating to “storytelling”), a project that uses AI to create unique pictures set in the modern Arab world. Jamal’s work is a flawless blend of photography, graphic design, and AI image-making, weaving beautiful visual narratives that are both aesthetic and thought-provoking.
Jamal maintains the belief that AI can only mimic what humans have done in the past and cannot operate on its own. However, by skillfully employing AI to accentuate his photographs and imagination, Jamal is challenging the notion that AI has nothing new to add to the art.
Jamal’s creative world blurs the boundaries between reality and imagination. The themes of his work are based on real-life occurrences, whether or not they directly transpired in the artist’s own existence. The emotions conveyed, though not necessarily personally experienced, resonate with the artist on a profound level, serving as a source of inspiration for visual representation. Concurrently, the artist explores hypothetical situations, crafting a creative space to tackle universal themes, stimulate contemplation, and question established perspectives.